Employer Branding
Employer Branding Workforce planning, recruitment and selection, talent management are key element of employee resourcing. Employer branding is essential for better recruitment and selection of employees. As the global economy picks up, there is growing concern about employer branding in order to achieve competitive advantage. In resource-based view it is necessary to acquire talents and keep the best talent to achieve organizational growth and ambitions. Therefore it’s time for leaders to focus on strengthening their organizations’ employer brands. During 2004 – 2008, employer branding became popular as leading companies like Shell and P&G began to pay attention in employer branding as same place as their corporate and consumer branding (Mosley, 2015).Employer branding helps to recruit, retain and engage right people at right time to right job. Employer brand is an intangible asset of an organisation that address competitive advantage by adopting resource base vie...